Thu 14 Feb 2008
This is different. A friend at StorMagic, one of my clients, just forwarded a note that he received from a guy at Goldmail. The email was an interesting twist on the more traditional email campaign. What I like about it is the way in which graphics and voiceovers can be incorporated into an email in a relatively low-tech, more-accessible way. It looks to be quick and easy, so anyone should be able to do it. Goldmail includes tracking statistics and some other tools. To anyone who is reading this, please go to the Goldmail site, take a look and tell me what you think. Have you seen similar tools or tried this one? Do you see uses beyond marketing?
February 14th, 2008 at 7:09 pm
Hello John,
I’m the head of marketing at GoldMail and would be happy to speak with you further about GoldMail’s applications for e-Marketing (e-mail and web sites) and Professional Communications (sales & employee communication).
Best regards,
Tom
February 14th, 2008 at 8:27 pm
Tom,
Thanks for reaching out. I’d love to hear more about what you guys do. Feel free to contact me.
John
February 15th, 2008 at 12:48 am
Hello John,
Another interesting development in email clients is Microsoft’s free “Window’s Live Mail.” It is designed to be the successor of Outlook Express and Windows Mail. It is not as robust as Outlook but provides many new features and abilities. RSS capabilities are included as well as seamless integration with at Windows Live instant messaging.
I am going to have a look at Goldmail as it seems to extend and amplify many of these features using a web browser and Flash.
I think your blog and networking sites like Facebook and LinkedIn are great ways to spread the word of new innovative software. If not for your blog, I might never have heard of Goldmail, Tek-Tools, etc.
Mike
February 15th, 2008 at 3:57 am
Hey Mike,
Thanks for the comments and feedback. I’ll check out Live Mail. Maybe Tom at Goldmail or someone at Microsoft can give us their take on the differences. Of course, it also makes sense to expect Google to come into this space as an extension of gmail. Who knows, maybe Google will buy Goldmail. Can we take credit for the introduction?
Best,
John