Since forming Walden Technology Partners, Inc., in March of 2007, I’ve been doing a lot of reading. Here, in no particular order are some of my favorite books for people thinking of starting their own business:
Blogging:
- The Corporate Blogging Book, by Debbie Weil
Business Plans:
- Business Plans That Work, by Jeffry A. Timmons, Andrew Zacharakis, and Stephen Spinelli
Leadership Change:
- The First 90 Days: Critical Success Strategies for New Leaders at All Levels, by Michael Watkins
- The Five Temptations of a CEO: A Leadership Fable, by Patrick M. Lencioni
Managing People:
- Manager Mechanics: People Skills for First-Time Managers, by Eric P. Bloom
Marketing:
- The 22 Immutable Laws of Marketing, by Al Ries and Jack Trout
- The New Influencers, by Paul Gillin
Raising Capital:
- Financing Your New or Growing Business, by Ralph Alterowitz and Jon Zonderman