Fri 22 Feb 2008
Top 10 Lists: A StorMagic Example
Posted by John under Analysts , Marketing , Startups , Storage and Data Management , Technology[2] Comments
A Google search on “Top 10″ will get you all kinds of interesting results. When I did the search this afternoon, the first listing was “Top 10 Naked People on Google Earth.” Sorry, but I’m providing no hyperlink, and for the record, no, I did not go there. Next is Time Magazine’s 50 Top 10 Lists for 2007, which shows a surprising lack of appreciation for symmetry. Then comes The Late Show with David Letterman, which I thought should have come up higher on the list. There’s also the Top 10 Dunks and Top 10 Women Drivers of the Year available courtesy of YouTube. I’m just going in order here. No offense intended.
For any startup or new technology, it’s difficult to get the door opened long enough to allow the first presentation of a product, company or concept to a potential customer or partner. It’s not that customers don’t want to look at new stuff. It’s just that there’s so much new stuff, and who’s got the time to look at everybody. So whether it’s analysts, or bloggers, or the press, it’s nice to have a little bit of focused attention on new companies and new technologies, and have them do some filtering. Thus the creation of Top 10 lists that say, “Hey, pay attention to this. It could be big.” (more…)