John McArthur’s New Venture Blog

I was describing to my rather-precocious, thirteen-year-old son the problem that companies have of getting the word out.  As part of “Career Week” at his school (five different jobs for five days at the end of the school year), my son decided he would make a stop-motion Lego video for Tek-Tools, one of my clients, to promote the company.   I told him that, if it was good enough, I would show it to the CEO, and maybe he would use it.  Little did I know that my son was going to, upon completion, post the video on YouTube.  But he did.  Without permission.  And my wife asked me, once again, “Why don’t we have more controls on his computer?” 

Ken Barth, the CEO of Tek-Tools,  was our first client at Walden Technology Partners.  A lot of people in the computer storage industry know him, and beyond the fact that he has been successful in everything that he has done, everyone who meets him says the same thing: “He’s a great guy.”  Ken’s company provides a superb solution for reporting, monitoring, forecasting, and profiling IT infrastructure.  It’s easy to install, easy to use, and provides immediate value.  What could be better?   (more…)

I recently had the pleasure of reading a draft of Dave Hitz’ new book (title intentionally withheld, so as not to play the spoiler).  Dave is one of the co-founders of NetApp (nee’ Network Appliance), and he wrote the book, at least in part, to give current NetApp employees a view into the early days of the company.  At recent growth rates, I suspect that substantially more than half of the employees have been with the company fewer than five years and missed not only the startup days, but the turnaround days, post-2001. (more…)

I recently visited the Massachusetts Office of International Trade and Investment (MOITI) with a friend, Bob Winter, who founded Robert-Louis Advisors.  At MOITI, we met with Patrick (Pat) Bench, who is Director of Business Development.  Patrick’s job is to get companies to open offices in Massachusetts, or rather, that’s how his success is measured.  What his job appears to be is to do everything possible to make it easy for non-U.S. companies to set up shop in Massachusetts.  (more…)

I spent an hour today with an Onaro customer and through the conversation learned a little bit about how different companies handle the separation of duties in IT processing.  I met with the customer to better understand the critical decision criteria that were behind his choice of Onaro, what features were most valued and what alternatives were considered.  Turns out, at the time of his decision several years ago, he didn’t see many alternatives.  Onaro, which was an independent software supplier at the time, was recently acquired by NetApp, a storage systems company.

This customer originally licensed Onaro’s SANscreen offering to ensure that the company’s IT change-control process was being followed in the storage network.  SANscreen maps the entire data path from the host bus adapter (HBA) in the server, through the cables and switches, ultimately to the storage array.  Anytime someone makes a change to the configuration of his fibre channel storage area network (FC-SAN), he gets a notification.  If the change hasn’t been authorized through the change-control process, he investigates.  As we were talking he showed me several alerts, that he had just received on his Blackberry, regarding changes that had not been authorized. (more…)

I’ve spent a good part of this past week getting ready for Storage Networking World, co-sponsored by SNIA and ComputerWorld, and the I’m-Not-Going-to-Storage-Networking-World event hosted entirely at his own expense by Jon Toigo at a nearby, but semi-secret, location.  In honor of the two events, I felt compelled to write about storage.  But first, I’ll start with a one-question qualifying quiz.

Small and Medium Business (SMB) Storage Administrator Qualifying Exam

Question: Your “storage system” consists of 25 disk drives that are housed in 8 separate database and file servers.  Some of your applications are growing rapidly and require a lot more storage.  Others are not growing. In total, you have plenty of available storage capacity, but it sits inside servers that aren’t accessible to the applications that need extra capacity.  You want to move to a storage area network, because you’ve heard that all of the storage will then be available to all of the applications and can be managed as a shared pool. You must accomplish the migration of data from the internal drives to a new, blazingly-fast, infinitely-scalable storage area network without interrupting application availability or data access, and without screwing up volume names.  From the following,  select the answer that most closely describes the correct approach: (more…)

While I am constantly immersed in some aspect of technology, on a personal level, I’m a bit of a technology laggard.  If something is working, I don’t have a driving need to replace it with the latest technology. I still own one black-and-white television and two of my televisions have rabbit ears, though I won’t keep them past February 17, 2009, when a  digital converter will be necessary to allow them to continue to work.

However, having just returned from the U.K., where I spent $0.99 per minute to make calls back to the U.S. on my AT&T Blackberry (that’s with the International Calling Plan discount), I decided I need to join the more-technically-current crowd.  Turns out that for many situations, a Logitech camera and microphone together with a Skype account provided the perfect remedy to the pain of expensive international calls.

I was in New York in 1964, to see the 1964 New York World’s Fair.  I don’t think that Skype and Logitech are what AT&T had in mind, when they showed their Picturephone at the Fair.  It’s rather impressive what 44 years of additional innovation can bring.

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It’s been just over a year, since I left IDC to form Walden Technology Partners, Inc. with David Burmon.  While I didn’t expect to continue spending so much time in the storage and data management industry, that is how things have worked out initially.  All of our current clients are involved, at least in part, in some aspect of information protection, storage, or management.  And with the continued growth in information and content, a growth that is relatively immune to the effects of economic conditions, it should not have been a surprise to me. 

Note that I said that the growth of content is relatively immune to economic conditions.  The market for storage hardware and information management software has been proven many times to be highly affected by economic conditions.

Problems in information management have been around forever, and will persist far into the future, as this YouTube video documents.  You’ve got to watch it.  Really.  And it’s not a product pitch.  (more…)

Shortly after I started working with StorMagic, I suggested they create a Facebook group.  One of the initial target markets for StorMagic is the education market, and given the number of college students on Facebook, it seemed like a logical fit. We’re only a few weeks into this, but I’m pleased to see that the number of members is up to 46 and includes some pretty well-known, well-connected analysts, venture capitalists, and potential partners and customers.  Facebook groups are a great way to notify interested people about changes, enhancements, new materials and upcoming events. 

That brings me to the Web 2.0 double-dip comment.  Facebook is one tool that can be leveraged for marketing and community-building.  Another is YouTube.  StorMagic just completed their first video and uploaded it to YouTube.  You can see it here.  But they also notified the 46 members of the StorMagic Facebook group about the video, by posting a notice on the group’s posted-items board.  We’ll see what kind of traffic it generates, but having created the video, YouTube is a low-cost way of beginning to circulate it.  I just watched it, and it does a pretty good job of demonstrating the simplicity of implementing a StorMagic iSCSI storage area network.

I’d really like to hear your opinion on two things:

1. Using Facebook as a community building and marketing tool
2. Using YouTube to cost-effectively demonstrate key features of a solution

I’d also like your suggestions for other Web 2.0 tools that are effective in raising awareness and building communities for a supplier’s customers, partners, and prospects.

One last thing.  Can you give us some feedback on the video?

When I was growing up, my family would occasionally take what we called “Penny Walks.”  We lived in western Colorado, where the towns were mostly laid out on a North-South, East-West grid.  A penny walk involved taking a walk, penny in hand, and every time you got to a corner, you flipped the coin. Heads you go right. Tails you go left.  You never knew where you were going to go, but you knew you weren’t going to get caught in a familiar routine.  With penny walks, you ran into different people or different things. You had variety. Penny walks don’t work as well in Massachusetts, where I live now, because the streets are laid out in the rough equivalent of a meandering cow.

My random walks these days are as likely to occur on the World Wide Web, as they are to occur in my town.  Did I mention we have almost no sidewalks? So here on the internet, thanks to a link from Jason Rakowski, I was lead on a random walk through his blog, to another blog by someone named Dejra to a service called Pingomatic.  The service helps writers/bloggers raise the visibility of their sites by updating search engines.  I’m trying it out today.  I’ll let you know how it goes. 

Given Dejra’s focus on affiliate marketing, I’m wondering if she knows my brother, Ken?

Dejra? Ken?

A Google search on “Top 10″ will get you all kinds of interesting results.  When I did the search this afternoon, the first listing was “Top 10 Naked People on Google Earth.” Sorry, but I’m providing no hyperlink, and for the record, no, I did not go there.  Next is Time Magazine’s  50 Top 10 Lists for 2007, which shows a surprising lack of appreciation for symmetry.  Then comes The Late Show with David Letterman, which I thought should have come up higher on the list.  There’s also the Top 10 Dunks and Top 10 Women Drivers of the Year available courtesy of YouTube. I’m just going in order here.  No offense intended. 

For any startup or new technology, it’s difficult to get the door opened long enough to allow the first presentation of a product, company or concept to a potential customer or partner.  It’s not that customers don’t want to look at new stuff.  It’s just that there’s so much new stuff, and who’s got the time to look at everybody. So whether it’s analysts, or bloggers, or the press, it’s nice to have a little bit of focused attention on new companies and new technologies, and have them do some filtering.  Thus the creation of Top 10 lists that say, “Hey, pay attention to this.  It could be big.” (more…)